Top Cover Letter Mistakes to Avoid
Most Common Cover Letter Mistakes and How to Avoid Them
The first thing that most employers notice when evaluating a job applicant is his or her cover letter. An effective cover letter can prove that you write well, think clearly and possess the qualities you need to succeed in the job. Avoiding mistakes will help you to jump the first hurdle and get screened in for an interview.
Most Common Cover Letter Mistakes
Submitting a Cover Letter With Errors. Submitting a letter with grammar and/or spelling errors is a sure way to get screened out.
Use spelling and grammar checking tools to identify some issues, but never trust that they have caught all your errors. Place a finger on every word, read your letter out loud and have friends and advisors review your communications before forwarding them to employers.
Sending a Generic Letter. The most common mistake in cover letters is using a generic approach and sending the same letter to every employer. Make sure you mention the specific job for which you are applying in your first sentence. Carefully consider the characteristics of the ideal candidate, as listed in the job posting, and explain how your skills, experiences, and personal qualities will enable you to excel in that particular job.
Not Getting the Facts Right. It is surprising how often job seekers address their letter to the wrong person or reference the wrong company.
This is often the case when candidates are applying for many jobs at the same time. Carefully check you salutation and be certain that you list the right contact person and mention only your target company throughout your letter.
Using an Outdated Greeting. Refrain from using old-fashioned terms like "Dear Sir or Madam" if you don't have the name of a contact person.
Try gender-neutral terms like "Dear Human Resources Manager." Address women as "Ms. Jones" as opposed to "Mrs. Jones" or simply start with the first paragraph of your letter and don't address it to anyone.
Cover Letter is Too Short. Providing a letter which is too short can send the wrong signal to employers about your work ethic or level of interest in the job. You will also have missed the opportunity to frame your background for employers and to lead them towards a positive view of your candidacy.
Cover Letter is Too Long. An overly lengthy letter can burden the reader and increase the likelihood that they will jump over your letter and move right to the resume. The same can be said for paragraphs which are too dense. Aim for 3 to 5 paragraphs no longer than six lines each.
Including Too Much Information. There is some information that you don't need to include in your cover letter. In fact, including it can hurt your chances of securing an interview. Don't give employers any more information than they need to know.
Not Providing Concrete Examples. Expressing empty opinions about your strengths will generally not convince employers about your suitability for the job.
Back up your statements about your assets by referencing a job or role where you successfully employed that strength. For example, instead of simply stating "I possess strong writing skills and an outstanding work ethic." try "Strong writing skills enabled me to revise a grant proposal and secure $100,000 in additional funding from the Jones Foundation."
Not Expressing Enough Interest. Don't leave the hiring manager wondering about your level of interest. Express a genuine enthusiasm for the job so that the employer knows that you are highly motivated to pursue the job.
Read More: Cover Letter Grammar Errors to Avoid | Cover Letter Examples | Cover Letter Format | Email Cover Letters
[Cover letters don’t get a lot of love. And considering how tough it is to write a good one, it’s kind of understandable that people tend to throw them together at the last minute (or update one they wrote last month), attach it to their resume, and call it good.
But this, my friends, is the biggest cover letter mistake you could make. In fact, this document is the best chance you have to give the hiring manager a glimpse of who you are, what you bring to the table, and why you—above all those other candidates—are the one for the job.
Don’t give up your chance to share your best qualifications in a fresh, unique way. And while you’re at it, don’t make these seven other common cover letter mistakes I see all the time.
1. Starting With Your Name
How do you start a cover letter? Let me set the record straight now and say it’s not with, “My name is John Smith.” Unless you’re already famous, your name just isn’t the most relevant piece of information to start with. Not to mention that your name should be listed on your resume, the sign-off in your cover letter, and in other parts of your application.
Start with a relevant qualification as a way to introduce yourself. If you’re a recent grad with a passion for environmental activism, go with that. Or, maybe you’re a marketing professional with 10+ years of healthcare industry experience—introduce yourself as such, and connect it to the position you are applying to. (Here’s a bit more about kicking off your cover letter with an awesome opener.)
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2. Rehashing Your Resume
If your cover letter is basically your resume in paragraph form, you’re probably going to need to start over. Your resume likely the first thing a recruiter looks at, so you’re wasting your time (and the recruiter’s) if your cover letter is a harder-to-read version of something he or she has already seen.
Focus on one or two (OK three, max) examples of your work that highlight what you can bring to the position, and try to help your reader picture you doing the work by really diving deep and detailing your impact. You want the hiring manger to be able to imagine plucking you out of the work you’re describing on the page and placing you into his or her team seamlessly.
3. Not Being Flexible With the Format
Remember those three paragraph essays you wrote in middle school? Your cover letter is not the place for you to be recalling those skills. Rather than fitting your message into a particular format, your format should be molded to your message.
Consider what message you’re trying to get across. If you’re going to be spending the majority of the letter describing one particular relevant experience—maybe that three-paragraph format makes sense. However, if you’re thinking about transferable skills or want to explain how your career has taken you from teaching to business development, a more creative approach could be appropriate. I’ve seen cover letters use bullet points, tell stories, or showcase videos to (successfully) get their point across.
4. Going Over a Page
There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. Unless you’re applying for a managerial or executive position, it’s unlikely a recruiter would look beyond your first page of materials anyway.
Keep it concise and, ideally, wrap up around three quarters of the way down the page. Remember that you’re not trying to get everything on one page—you’re trying to entice the hiring manager enough to bring you in for an interview. Think of your cover letter as the highlights reel of your career.
5. Over Explaining
Are you a career changer or doing a long distance job search? No matter how complicated your reasons for applying to a job are, it would be a mistake to spend an entire paragraph explaining why you’re moving to San Francisco from New York.
If your reasons for applying to a position would be made clearer with some added explanation, add them in, but keep them short. Limit yourself to a sentence either in the first paragraph or the last paragraph for a location change, and no more than a paragraph to describe a career change.
6. Focusing Too Much on Training
Maybe you just finished your master’s degree or finally got the hang of coding. Great! But even if your most relevant qualification is related to your education or training, you don’t want to spend the majority of your time on coursework. At the end of the day, what hiring managers care about most is your work experience—what you can walk through the door and deliver on Day 1.
Certainly mention your educational qualifications if they are relevant, but focus the bulk of your cover letter on experiences. Even if your most relevant experience is education, present it more in the form of projects you worked on and job-related skills you gained, rather than actually explaining course content.
7. Sharing Irrelevant Information
Cultural fit is one of those big buzzwords in the recruiting world now, and there’s no question that it’s important to tailor your cover letter to each company to show your compatibility. But it starts getting a little weird when you start writing about your bowling league or active social life. (And don’t try to tell me this doesn’t happen—I’ve seen it.)
A better way to show that you’re a good cultural fit for the job is to focus on values—not activities. Mine company websites for the way they describe their company culture, then use that intel to show how your own values align. (Here’s some more on how to show you get the company culture in a cover letter.)
For the companies that have moved away from a cover letter requirement, an additional opportunity to show off what you have to offer is lost. But, for those that require cover letters or at least make them optional, you should absolutely make the most of them—and, of course, avoid these all-too-common mistakes.