Kfc Vs Popeyes Essay Writing

Popeyes vs Kentucky Fried Chicken

1731 WordsApr 11th, 20127 Pages

Kuyee Slanger
Principles of Management
Instructor: Ms. Livingston
03/29/2012

Midterm
Popeyes Fried Chicken Vs
Kentucky Fried Chicken

Popeyes: To be the world’s best quick service restaurant. Being the best means providing outstanding quality service, cleanliness, and value, so that makes every customer in every restaurant smile.
SWOT Analysis:
Strengths:
The strength of Popeyes is based on its distinctive brand and style of Louisiana spicy chickens that it provides on its menu along with its chicken sandwiches, chicken tenders, fried shrimps and other seafood, jambalaya, red beans and rice and other regional items. Popeyes is a highly differentiated brand with passion for its New Orleans heritage n flavorful authentic foods.…show more content…

As a human, the mind gets boring after doing and having the same thing over and over. They should also be concerned of a stiffer competition market from their competitors. Everybody wants to be the number one brand that is preferred but it is the company who is always thinking ahead and calculating risk and rewards to be the preferred brand that stays the preferred brand.

Kentucky Fried Chicken (KFC): The Kentucky Fred Chicken mission statement is "To sell fast food in a fast, friendly environment that appeal to pride conscious, health minded consumers".
Vision Statement:
Food, Fun & Festival, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for a Chicken Loving Nation. Be it Colonel Sanders secret original Recipe Chicken or Hot & Spicy Version, every bite brings YUM on our face. At KFC we can proudly say, “We Do Chicken right”.

SWOT Analysis:
Strengths:
Kentucky Fried Chicken is a very famous chain of quick-service chicken restaurant that started from Louisville, Kentucky. The company is became a sub-brand of Yum Brands in the year 2002 and benefitted greatly from the position and brand value of Yum foods. In the past, KFC chain of restaurants grew at a very fast pace and has become today one of the largest chicken restaurants chain in the world.
KFC has been known to be an

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Business Strategy at Kentucky Fried Chicken

1228 WordsFeb 2nd, 20185 Pages

It is even largest in term of profit, market share, and revenue and customer satisfaction to its best.
Subway -:
The SUBWAY® chain is the world’s largest submarine sandwich franchise, with more than 31,000 locations in 91 countries. The chain now has more than 1,400 stores in the UK and Ireland serving just under a million customers in the UK and Ireland every year. The SUBWAY® chain has an ongoing commitment to work with its customers, staff, and the Food Standards Agency (FSA) and government departments to offer a sandwich and salad menu that provides plenty of choice, great tasting food and enables customers to create the balanced, healthy meal of their choice from a wide range of ingredients. The SUBWAY® chain focuses on providing fresh food, fast – submarine sandwiches and salads are tailor-made to each customer’s individual requirements and are made fresh in front of them.
(About Subway, 2009)
a) Market Focus -
Market Focus of KFC – KFC’s market focus is more on innovation of its existing products and the new products with new designs and tastes of the product. Their market focus is to increase the brand loyalty and brand image throughout the world so it’s known to all the fast food users in every part of the world as in KFC is a international organization. Other then these the outer market focus is to compete and fight with its competitors by…

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