Hiring managers often read through cover letters to figure out which resumes or CVs they want to read. Building an informative and engaging letter is a necessity if you want to get a job interview. You can use the public relations cover letter example and do and don’t tips to make sure your own document will be truly attention grabbing.
- Do spend time perfecting your opening statement. The example applicant describes herself as a highly skilled public relations representative,” which should interest employers from the start.
- Don’t get caught up in tangents. Keep your entire letter focused on the skills, accomplishments, and experiences you have that make you a great fit for the public relations job at hand.
- Do try to match your letter to the company’s tone. Take the time to read through portions of the company website to learn about normal language used so you can incorporate that into your letter.
- Don’t be afraid to add some different formatting to your letter. You may be able to make your document stand out by incorporating a headline or a bulleted list.
Public Relations Advice
PR professionals handle public relations for businesses and organizations. To get hired as a public relations pro, you’ll need media savvy, great writing and speaking skills, and a cover letter that highlights your qualifications. If you need a hand with your letter, check out these cover letter examples. The cover letter examples below are an important resource you can use to improve your public relations cover letter. Click on any of the templates below to get started.
Cover Letter Tips for Public Relations
Those seeking jobs as a Public Relations, and any other location, should know what steps to take to make the searching process simpler. This short guide will help you get started.
1. Understand that the search will likely be a long one. That is just how the job market is right now. Because employers are looking for someone with a good attitude, you cannot afford to become pessimistic or discouraged if your job hunt drags on.
2. Do your research. Before you begin looking for work, understand what is expected of applicants in this field, what the typical hiring practices are, and what common methods others have used to break into the industry.
3. Know what other options you have as well. Additionally, there is a chance you will not be able to find the kind of work you are looking for. In this situation, you should also have an understanding of related work in other fields.
4. Always follow up on applications and interviews. Besides making you stand out from the crowd, it will ensure you are still a consideration for the job. In fact, many applicants are rejected simply because they are never heard from again.
5. There are many online resources available to you. Utilizing everything from cover letter or application assessments to databases will make your search more effective.
Public Relations Job Seeking Tips
If you are looking for jobs as a Public Relations, make sure to prioritize your cover letter. It will be one of the most important aspects of your search. This short guide should help you create a strong cover letter.
1. Be active. Focus on the things you have done, mostly in the accomplishments or experiences sections, instead of lists of facts or job descriptions. Employers want an active worker.
2. Write your cover letter as specific as possible. You should find ways to focus your cover letter around the specific job you are applying for. In fact, it is good practice to rework your cover letter slightly for each new job you consider.
3. Find a way to stand out. There will be many cover letters the employer looks at. Yours need to be unique so it will not blend in with the crowd. Think about how you would answer this question: What unique benefits do I bring to the table. “
4. Prioritize your experiences section. This is the most important part of your cover letter, and the section employers are most interested in, so it should be the longest, strongest, and the core of your cover letter.
5. Keep your cover letter concise. Only those with work histories extending past 10 years should consider having a cover letter longer than one page. Typically, your goal will be to completely fill a single sheet, without bleeding onto a second page.
PR Manager Cover Letter
Pr Managers are responsible for managing their clients’reputations and communicating on their behalf. These professionals are found across all sectors and may work in-house or in consultancies. Typical Pr Manager duties include developing and implementing public relations campaigns, writing and distributing press releases, monitoring media coverage, supporting and improving organizational culture through internal communication, organizing a range of events, and handling crisis situations.
Based on our collection of sample cover letter for Pr Manager, essential qualifications for the job are:
- Strong communication and interpersonal skills
- Excellent writing abilities
- Tact and diplomacy
- Time management and multitasking
- The ability to work under pressure
- Stamina and perseverance
- Computer proficiency and an interest in digital technologies
- Knowledge of current affairs and business acumen
An example cover letter for Pr Manager showcasing similar skills and experience is available below.
For help with your resume, check out our extensive PR Manager Resume Samples.
Dear Mr. Cook:
As a Public Relations executive with a reputation for delivering measurable results for major global companies, Center Stage’s recent opening for a PR Manager immediately captured my attention. With 13+ years of experience orchestrating all facets of high-impact PR and communications strategies, I am confident that I will significantly contribute to the success of your team.
From developing strategic communications initiatives and collateral to overseeing press release deliveries as an effective media liaison, I excel at generating effective and positive organizational exposure and enabling the success of dynamic media campaigns. With the capacity to employ persuasive communication skills to influence public perceptions and my proven history of developing trusting and lasting key media and client relationships, I am prepared to substantially impact the success of your organization. Furthermore, my expertise in agency and business development, strategic account leadership, client engagement, and global event management will certainly render me an immediate asset to your company.
Highlights of my experience include the following:
- • Leveraging results-driven management talents to skillfully lead PR business efforts and staff performance; holding senior-level PR leadership roles since 2003.
- Spearheading communications operations—including press releases, brochures, websites, and newsletters—while developing and implementing strategic plans to drive brand messaging, event coverage, and positive media results.
- Managing press relationships and pitching stories to enhance organizational exposure and generate public interest and attention.
- Possessing a deep knowledge of social media marketing, relying extensively on channels such as blogs, Twitter, and LinkedIn to drive promotional campaigns and audience awareness.
- Demonstrating expertise in large-scale event planning and execution as well as outstanding verbal and written communication skills while thriving in deadline-driven, fast-paced environments.
With my expertise in managing communications and PR programs, I have inspired my staff to leverage innovation and creativity with each project we tackle, a focus I would be pleased to bring as a member of Center Stage’s team. I look forward to discussing the position and my qualifications in further detail. Thank you for your consideration.
Francine J. Wilson